2017

22

Sep

falling

Bad Habits Die Hard – Agency Edition

Interactive Bad Habits Whether they’re working to improve daily design and development processes within a big business or trying to personally advance in decision-making and coding, anybody can fall prey to interactive bad habits. These bad habits can affect key processes during the design phase and the overall outcome of projects, costing a team time […]

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14

Aug

AgileOrange

Good Process is Everything

You can have the best team in the world, but if you don’t have the right process methodology in place, everyone has to work harder to achieve lower quality results. When a project gets delayed, overwhelmed with scope creep or deprioritized, it’s common to try to blame everything from the budget to the computer systems. However, […]

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25

Jul

Phalanx_FR-124

Culture at a Digital Agency, how important is it?

When it comes to differentiation and truly standing out, culture is one of the biggest superpowers that rivals just can’t replicate. A digital agency that truly understands its culture knows who they are and where they are going. Most importantly, they understand the importance of their people. After all, without them all that is left […]

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19

Jun

DL-Header-1024x384

Why is Interactive So Hard? If it was easy, everyone would….

Why is Interactive Development So Hard? Even under the best conditions, developing an interactive project is no easy task. Project members need to watch out for a number of key points in the development process that can lead to a project’s success or disaster. Here are just a few crucial points of consideration. Designing and […]

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23

May

maxresdefault (1)

Going Native

What’s the right path for my mobile app? These days there is a mobile app for everything: gaming, dating, loans, insurance claims, music. There is even an app that tells you where you’ve parked your car in a pirate voice. If it can be imagined, it’s probably already out there ready to be downloaded. If […]

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27

Apr

SpecBoard

The Value of Developing a Good Specification

More often than not, creative and marketing clients approach a digital partner with great ideas, but only partially formed ones. They know their business and they know what they want to achieve and why. They just lack the technical prowess to get there. In a powerful meeting of minds between client and agency or technology […]

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2016

20

Dec

69854

Armageddon Code…..Yea Avoid This…

One of the things that Phalanx has prided itself on the past 3 years has been our ability to make ice cream out of garbage.  Yes folks,  we have at times referred to it as “we do magic”.  If you’re an agency digital veteran or creative, you have probably crossed over a project here or there […]

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19

Dec

tablet1

Phalanx Launches GNARMageddon.

When you combine a really cool project concept with our digital team and it involves something we can take to the range and shoot, it’s a win/win.  In this case we worked with a “new to market”, custom AR platform manufacturer to bring their vision of an online portal to not only buy an AR15 […]

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20

Jul

My centre is giving way, my right is in retreat; situation excellent. I shall attack

Marshal Foch

07

Jul